Were at the biggest tire trade fair tin Europe this week. The fair starts today in Essen in Germany. Its a bit... https://t.co/9Up8Xj9MEW via @toyotires_eu
New AC Milan Movie
December 10, 2015
AC Milan players chase robbers through the streets of Milan
Toyo Tires and AC Milan release second Movie
AC Milan players chase down a pair of bank robbers in spectacular fashion
Japanese tire maker Toyo Tire & Rubber Co., Ltd. has again teamed up with Serie A club AC Milan, to create a new collaborative video. Titled ‘Chase in Milan’, the video is released globally on Thursday, December 10, 2015. Click here to view
As part pof their global branding, Toyo Tires is developing a variety of collaborative campaigns with AC Milan as part of their sponsorship agreement. Continuing on from last year, this latest film has again been developed for YouTube and boasts appearances from star players of AC Milan, including Keisuke Honda, Ignazio Abate, Riccardo Montolivo and Mattia De Sciglio.
Set in the streets of Milan, the video sees a pair of bank robbers chance upon the AC Milan stars, who then chase down the runaway bandits. They are assisted by the model they are working with who joins the chase in an Audi R8 fitted with Proxes T1 Sport tires.
Players call on their ball control skills and teamwork to stop the thieves escaping culminating in their arrest. Joining the action, legendary free-kick specialist, and current AC Milan manager, Siniša Mihajlović, shows he has not lost his touch.
For over 40 years, Toyo Tires has been satisfying the rigourous demands of the European market with high-performance tires for passenger cars. During this time, Toyo Tires has responded to the rapidly changing market demands with a comprehensive lineup of excellent perfomming products for drivers. As a trusted brand in Europe, Toyo Tires is well placed for growth, with plans to continue to exceed consumers’ expectations and deliver "surprises" to the world.
|Visit the official website for ‘Chase in Milan by TOYO TIRES | AC Milan’ for movie extras.
■ Official video and behind-the-scenes footage: http://toyotires-milan.com/movie/en/
■ Interviews: http://toyotires-milan.com/movie/en/players/
■ Campaign information: http://toyotires-milan.com/movie/en/campaign/
Watch ‘Chase in Milan by TOYO TIRES’ to go into the draw for one of four uniforms signed by the featured stars of AC Milan!
■ Product information: http://toyotires-milan.com/movie/en/products/
■About Toyo Tire Europe GmbH
Toyo Tire Europe GmbH is the European headquarters of the Japanese tire maker. Responsible for the commercialisation of the Toyo Tires brand in Europe,
and sales of its core products: tyres. With operations in over 100 countries and regions, Toyo Tires deals in numerous automobile components, including tires and seat cushion parts made of urethane, which the company supplies to automotive manufacturers around the world.
■About Toyo Tire & Rubber Co., Ltd and AC Milan
With “driven to perform” as its brand statement, Toyo Tire & Rubber saw the same commitment to performance in A.C. Milan, and in April 2014 became the first Japanese company to officially support the team as a Premium Sponsor. The sponsorship agreement is a multi-year deal, covering the 2013–14*, 2014–15 and 2015–16 seasons.
*With the agreement commencing in April 2014, the initial season covered three months: April–June 2014.
■About the Proxes T1 Sport
Designed for European premium sports cars, Proxes T1 Sport delivers increased control in dry and wet conditions. An asymmetric tread design allows for a high cornering performance, while wide its high-hardness bead filler and improved contact pressure distribution provide enhanced steering response, braking and cornering.