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Established in 1987, the Nikkan Jidosha Shimbun Goods Award (日刊自動車新聞「用品大賞2023」) recognises products that have contributed to the automotive goods industry. This year marks the 36th time the awards have been presented. Car parts announced and released between April 2022 and June 2023 are eligible to be considered for examination. In addition, sales volume, development ideas, topicality, contribution to the industry and social conditions are considered in the selection process. . In addition, the selection committee refered to the results of surveys received from car parts retailers and maintenance outlets to provide a comprehensive and objective evaluation of the parts.

Open Country ATIII, which won the tire category award this year, is an All Terrain product that supports composed driving in various weather and road conditions. Since its release in the North American market, the home of SUVs, it has received strong support, and was introduced to the European market this year.

Strong pattern design with large blocks placed on the tread ensures stability and comfort on roads, and offers stable driving on uneven road surfaces such as campsites and forest roads. In addition, it meets the requirements of the Three Peaks Mountain Snowflake Mark (3PMSF) guaranteeing performance in winter, so it can be used regardless of the season. The high degree of interest in all season, all terrain products, which aim to achieve both design and performance benefits for the consumer, led to its high evaluation.