TOYO TIRES - Europe

Popular products

Observe S944

Celsius

Snowprox S954

Open Country A/T plus

Why TOYO TIRES

When you choose Toyo, you make a statement. No matter the road, count on Toyo Tires to bring quality and performance to your sports car, luxury saloon, SUV, or pick-up truck.

Official partners of

Visit Toyo Tires YouTube Channel to find product movies, interviews with top drivers, action from various race series, events and much more.

Toyo Tires gives support to the 44th AG Memorial Van Damme

Dead Sea launch for Lexus RC F Carbon Kevlar drift car

Toyo Tires brand ambassador, launches new car

Toyo Tires Partners with AIG Women’s Open

Toyo Tires becomes member in three relevant ESG indexes

Novel Racing starts into the Nordschleife season

Toyo Tire's Tire Sensing Technology Concept

Toyo Tire's Tire Sensing Technology Concept

New Corporate Visual for Toyo Tires Brand

Debut of New Global Visual Identity for Toyo Tires

Nürburgring 24-hour Endurance Race with NOVEL racing

Nürburgring 24-hour Endurance Race with NOVEL raci

Celebrating trophy and Toyo's Quick Start at Cyclocross

Celebrating trophy and Toyo's Quick Start at Cyclo

"…lucky for me that my partnership with Toyo means that I drive on a very good performance tire …
... on all temperatures the tire is very consistent which is very important for me when I’m doing that stuff...
…the tire that we use for sliding around on roads like that really works well from the beginning of the wear to where the tire’s almost destroyed... "

— Ken Block #43, former WRC and WRX driver. Creator of the legendary Gymkhana series

"...it truly is a better tire than any of the competitive manufacturers off road tires in all areas that you would need a tire to perform well at, and I know that from experience. You know the proof is here, I’ve won several championships with the tires and I’m the only person to win two consecutive Baha 1000s."

— BJ Baldwin, Off-Road Racing Driver and two-time Baja 1000 winner

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