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Toyo Tire Europe GmbH, President Tatsuo Mitsuhata, announces that its subsidiary, Toyo Tire Deutschland GmbH will exhibit at the Essen Motorshow which runs from 28 November to 7 December.

The company returns to the Motorshow after an seven-year absence in order to introduce key new products which will become available in the German market in 2015.

The 189m2 booth is divided into two distinct areas. A ’Performance’ area will showcase two new Ultra High performance tires. Featuring the fastest Audi RS3 in the world, the space will be a magnet for all the Tuning enthusiasts from Europe who visit the show.

The second area, an off-road section, will also see the launch of a new 4x4 product. Occupying half the booth, a giant off-road track has been constructed. Visitors will be invited to race a remote control Robby Gordon Hummer on a specially constructed course. A range of prizes are available for those who can skillfully negotiate the challenging course quickly. An Opel Mokka Rally Raid car, equipped with Open Country M/T-R race tires will also be on display in the off-road area. The car, due to compete in the Africa Eco Race driven by Toyo Tires sponsored driver Balázs Szalay, is a formidable off-road racecar.

A giant screen, 4 metres x 3 metres completes the booth, giving visitors a chance to see the new movie showcasing their Premium Sponsorship of AC Milan. The movie, just released this week, has already been watched by over 1.7 million visitors on YouTube and continues to grow in popularity. The screen will be used to present a range of content including new product movies which will also be seen for the first time at the exhibition.

Visit Toyo Tires in hall 3, booth A135