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Toyo Tire & Rubber Company CO., LTD. has been awarded the prestigious 'Good Design' award for its new NanoEnergy range.

The NanoEnergy range is Toyo Tires’ flagship Ecology tire line-up, delivering excellence in environmental friendliness and safety. The product boasts ecological features and offers superior handling and braking on wet and dry roads.

NanoEnergy range: A perfect synergy of performance, safety, driving pleasure and attention to the environment. Toyo Tires’ Nano Balance Technology used in the “NanoEnergy” range helps to reduce the fuel consumption, minimise environmental impact, gives the tire a longer life and ensures a quieter ride.

Good Design Award is a comprehensive program for the evaluation and encouragement of design organized by Japan Institute of Design Promotion (JDP).
This award system was originally born in 1957. Since then, the Good Design Award has been given to outstanding designs for more than 50 years in the pursuit of prosperous lives and industrial development. Approximately 37,000 Good Design Awards have been given in continuing these efforts.
JDP receives approximately 3,000 submissions from more than 1,000 companies and designers from inside / outside of Japan every year. Submissions to the program are judged by about 60 design experts on criteria for the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, and energy efficiency, and sensitivity to the environment.

For further information: press@toyotires.eu