News

Toyo Tire Holdings of Europe GmbH, President: Kenta Kuribayashi, announces that Toyo Tires will be presented at the world renowned Tokyo Auto Salon. The event will take place at Makuhari Messe (Japan Convention Center, Chiba City) for three days from Friday, January 12 to January 14th, 2024. The Tokyo Auto Salon is one of the world's largest custom car shows.

Toyo Tires booth (preview image)

The Toyo Tires booth at Tokyo Auto Salon has been created with the concept "Aggressive Sustainability with Toyo Tires". Through the exhibition of original custom vehicles equipped with Toyo Tires and a wide lineup of products that combine performance and design, the brand encourages activity linked to mobility. The booth is an expression of the fun of participating whilst boldly taking on challenges. Illustrating progress to reduce environmental impact in order to realize a sustainable mobility society, we will exhibit a concept tire with the highest proportion of sustainable materials.

During the event, talk shows will be held with our partners, including global brand ambassador Michael Whiddett (Mad Mike), Proxes brand ambassador Takayuki Kinoshita, and D1 Grand Prix 2023 series champion Hideyuki Fujino. In addition, we will present the behind-the-scenes story of the Score Baja 1000 challenge by Tomonori Noto, from partner, Team JAOS as well as a competitive stage featuring Toyo Tires employees who are former e-motorsports world champions.

A special site linked to the Toyo Tires booth at Tokyo Auto Salon is available on our Japan website from today (https://www.toyotires.jp/TAS2024/ ). We look forward to seeing you at the Toyo Tires booth, located here: East 8 Hall, 807.

For detailed information on Tokyo Auto salon 2024, please visit the official website.
https://www.tokyoautosalon.jp/2024/