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TOYO TIRES is continuing its international brand campaign for the PROXES performance tyre range and will be present at two of Europe’s most important automotive events in summer 2026: ULTRACE Poland in Gdańsk and the Goodwood Festival of Speed in the United Kingdom.

With PROXES brand ambassador Masato Kawabata and TOYO TIRES Global Ambassador Mad Mike Whiddett, the brand will showcase two internationally renowned figures from the worlds of drifting and motorsport. Both drivers will deliver spectacular driving demonstrations in vehicles fitted with PROXES tyres, bringing TOYO TIRES’ performance expertise to life for motorsport fans and Europe’s tuning community.

PROXES in focus: performance, precision and motorsport passion

The PROXES range stands for sports road tyres with a close connection to motorsport. By appearing at renowned events such as ULTRACE Poland and the Goodwood Festival of Speed, TOYO TIRES is strengthening brand visibility across Europe and underlining its commitment to combining high-performance tyres with an emotive driving culture.

ULTRACE Poland 2026: custom car culture meets drift performance

From 27 to 28 June 2026, ULTRACE Poland will take place under the motto “Eternal Culture” for the first time in Gdańsk, at the Polsat Plus Arena. The international automotive event is one of the key meeting points for Europe’s custom car, tuning and performance scene. Around 1,000 carefully selected vehicles, drift shows, vehicle presentations and an extensive supporting programme make ULTRACE a platform for contemporary car culture.

TOYO TIRES will create a special highlight together with Masato Kawabata: the Japanese drift champion will appear in a Nissan R35 GT-R developed in collaboration with renowned tuning parts manufacturer TRUST. Fitted with PROXES tyres, the vehicle is set to demonstrate its performance in dynamic driving demonstrations.

ULTRACE Poland 2026 event details

·       Name: ULTRACE Poland 2026: Eternal Culture

·       Date: 27 to 28 June 2026

·       Location: Polsat Plus Arena Gdańsk, Gdańsk, Poland

·       TOYO TIRES driver: Masato Kawabata

·       Vehicle: Nissan R35 GT-R fitted with PROXES tyres

next event is in UK

Goodwood Festival of Speed 2026 event details

·       Name: Goodwood Festival of Speed 2026

·       Date: 9 to 12 July 2026

·       Location: Goodwood House, Chichester, West Sussex, United Kingdom

·       TOYO TIRES drivers: Mad Mike Whiddett and Masato Kawabata

·       Vehicles: MAZDA3 and Nissan R35 GT-R fitted with PROXES tyres

Strengthening PROXES brand presence in Europe

Through its appearances at ULTRACE Poland and Goodwood, TOYO TIRES is sending a clear signal about the strategic development of the PROXES brand in Europe. The events provide the ideal stage for communicating the sporty positioning of the tyre range in an emotional environment – from the international tuning scene to the classic motorsport community.

“PROXES stands for driving enjoyment, precision and performance. Working with drivers such as Masato Kawabata and Mad Mike Whiddett enables us to demonstrate these qualities authentically on an international stage,” said TOYO TIRES.