News

Osaka, Japan, 2014 -Toyo Tire & Rubber Co., Ltd. (Takuji Yamamoto, president) announces that it will produce an original film, titled “Driven to perform. To SAN SIRO.” The film will link clips produced by fans worldwide into a movie to be shown during AC Milan Serie A home games.

As a Premium Sponsor, Toyo Tires will make the film to promote support for AC Milan. The film, part of Toyo Tires global branding, is a call to AC Milan fans throughout the World to show their support for the team. The production of a worldwide fan movie is a first for a club sponsor.

Driven to perform. To SAN SIRO.
The Toyo Tires produced movie will splice together several film clips of performances using a soccer ball, in which fans from around the world pass the ball to each other in support of AC Milan.

Submissions open worldwide on December 1 through Instagram's photo-sharing service. Clips submitted will be available to vote on from December 8. A selection of some of the fan clips receiving the highest votes on Twitter and Facebook will be edited into the movie.

Toyo Tires will screen the film to demonstrate support during AC Milan home games during the latter half of the 2014-2015 season at San Siro stadium, the hallowed grounds of Italian Soccer.

From December 1, visit: www.toyotires-milan.com

Key Dates
Submission: December 1 to December 21, 2014
Voting: December 8 to January 4, 2015
Film production: release scheduled end of January 2015

One winner will be selected from submitted films in a draw to receive a replica kit signed by the AC Milan team.

For further Information: press@toyotires.eu