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With the spectacular YouTube video “The Blue Rush,” TOYO TIRES takes the connection between gaming and real motorsport to the next level. In a carefully staged blend of virtual racing simulation and real drift action, the world of gaming and reality merge into an exhilarating motorsport experience. Spoiler: Scenes from the film are also planned to be used in an online game.
At the center is Takuma Miyazono – TOYO employee, Sim Racing champion, and one of the best Gran Turismo players in the world. What starts as an ordinary game quickly turns into a real adrenaline rush: Miyazono selects two drivers from the TOYO TIRES DRIFT team in the game – and suddenly finds himself in an actual showdown between New Zealand drift icon Mad Mike Whiddett and multiple-time Japanese drift champion Masato Kawabata. How will the race end – and was the tire choice the right one? By the way, Miyazono opts for the high-performance TOYO TIRES PROXES R1R tires.
From classic touge races through tight mountain passes to a secret "bonus level" – the two drift stars give it their all while drifting. Nevertheless, they make an important safety appeal to the fans: Like all motorsports, drifting in real life should only be performed by experienced professionals on closed tracks with vehicles equipped with the proper safety gear.
With "The Blue Rush," TOYO TIRES impressively shows that precision, performance, and pioneering spirit know no bounds – whether virtually or in reality. Action: Blue Rush movie.
And anyone who wants to see Mad Mike live will have the chance to do so on September 20 and 21 at the Red Bull Showrun Budapest 2025.