News
AC Milan v drift cars
1 Dec 2016
Toyo Tires releases third Promotional Video featuring AC Milan Players
Japanese tire maker Toyo Tire & Rubber Co., Ltd. has produced its third promotional video, "AC Milan vs. Drift Cars", featuring players from the prestigious Italian Serie A club, AC Milan. It was released globally on December 1, 2016. (https://youtu.be/MRBp9srnOxM)
Toyo Tires aim to provide the element of "surprise," which moves people's hearts with imagination and innovative technology. Under the global branding strategy with the key message of "Surprising the world”, Toyo Tires has collaborated once again with their sponsorship partner AC Milan and its stars. The result is "AC Milan vs. Drift Cars", which featuring star players of AC Milan, including Keisuke Honda, Alessio Romagnoli, Ignazio Abate and Gabriel Ferreira.
The theme of the video production is "Synchronized Passion". The stage is set in a colloseum similar to Italy's historic Colosseum. The AC Milan stars compete for the best performance against two sports cars (Nissan GT-R & Toyota GT86) equipped with Toyo Proxes tires. Both the players and sports cars are in sync as they engage in seamless passing techniques, with the drivers performing doughnut maneuvers and twin drifts in unison, to the delight of the spectators in the coliseum.
After a string of current AC Milan players show their skills, Franco Baresi, the legendary former number 6, makes a guest appearance.
The unique and thrilling stories told through AC Milan's players and sports cars have gone viral and have captivated many fans around the world.
・First Video : "AC Milan vs Super Car" (Nov 2014 release) https://youtu.be/M092PBHytC8
・Second Video : "Chase in Milan" (Dec 2015 release) https://youtu.be/VMFRylJaVmY
Always looking to exceed consumers’ expectations and deliver on their "surprise the world" theme as no other brand can, Toyo Tires will continue to seek out new ways to surpise and delight.
| Title | "AC Milan vs. Drift Cars |
| Stars | Keisuke Honda (Japan), Alessio Romagnoli (Italy), Ignazio Abata (Italy), Gabriel Ferreira (Brazil), Franco Baresi (Italy), and more. |
| Location | Ibaraki, Japan and Milan, Italy |
| Distribution Channels |
YouTube, Toyo Tires’ official websites, Facebook pages
Length: 90 sec YouTube URL: https://youtu.be/MRBp9srnOxM TOYO TIRES Campaign Website: http://toyotires-milan.com/
|
| Drivers |
Nissan GT-R, Masato Kawabata (Team TOYO TIRES Drift)
Toyota 86, Hideyuki Fujino (Team TOYO TIRES Drift) |
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