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Eurosport TV ad launches

17 May 2013

Biggest ever TV campaign commences May 18

Toyo Tires launch their biggest ever TV advertisement campaign in Europe this weekend. May 18 is the start date of the year long campaign across all of Europe on Eurosport TV.

The campaign will see Toyo Tires advertisement broadcast alongside the top three cycling events in the World. The Tour de France, the Giro d'Italia and la Vuelta a España. Advertising around these high profile races is expected to reach nearly 50 million viewers in Europe.

In addition, the advertisement will run as a movie on the Eurosport websites in France and Spain allowing them to be seen by millions more viewers.

Creative will be a modified version of the 'driven to perform' commercial which premiered so successfully last year. With seven different language versions being broadcast, it covers the widest range of viewers in different countries ever.

Click the Eurosport icon below to view the ad.

 

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I have been participating in the Dakar, one of the most challenging Cross-Country Rallies in the world with Open Country M/T-R since 2021.
Open Country has impressive performance in off-road terrain with a variety of specs to meet every need. With Open Country, I am confident even when attacking unknown places.
I also sympathize with the way Toyo Tires continues to be a challenger, always aims for better and higher performance for the future.

— Akira Miura: Driver, Team Land Cruiser Toyota Auto Body

Toyo Tires have been crucial to my success as a drifter. Proxes R888R, the top-notch performance and reliability have elevated my performance on the track.
From championships to exhilarating challenges, Toyo Tires has been my success partner in the world of Motorsports.

— Ahmad Daham: Multiple drift champion and Guinness World Record holder

Toyo Tires not only have the best tires but the best team and support on and off track. Always striving to improve on perfection and with this allowed us to win the Formula Drift Japan Championship with the Proxes R888R Drift.
I use Open Country M/T on my everyday Mazda BT50 that is kitted out for lots of fun plus used to haul the race cars from track to track.

Pikes Peak was an incredible experience for me and my team TCP-Magic, and we were also able to break 2 world records with Fastest Mazda and Fastest Rotary Powered Vehicle in the 101yrs history of Pikes Peak. TOYO TIRES constructed us 2 amazing tire options for the challenging conditions the mountain threw at us with the wild weather. I still can't believe the amount of traction we had and how the tire lasted the massive climb to the top with 156 corners up to 14,000 feet in elevation not to mention fitted on our crazy 2023 Mazda 3 with a 1400h 4 rotor Twin Turbo and RWD conversion running NO traction control, ABS or any type of assists.

— Mike Whiddett: Toyo Tires Global Brand Ambassador

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