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Toyo Tires have partnered with German tuning specialist JP Kraemer, to become the exclusive partner of JP Performance. The partneship will see the influential tuner creating content around the brand on his social media channels channel as well as showcasing the brand on his own vehicles.The 43-year-old influencer, who attracts huge crowds at fairs and events, will now use Toyo Tires' high-performance products for his exciting vehicle projects.

Mike Rignall, Senior Marketing Manager at Toyo Tire Deutschland, comments: "High-horsepower vehicles need tires that perfectly transfer this performance to the road while remaining safe and controllable. We are convinced that we will meet Jean Pierre Kraemer's high standards and look forward to how he will showcase our products on his social media channels."

Jean Pierre Kraemer is considered extremely likeable, entertaining, credible and, above all, authentic. As a true connoisseur of the tuning scene, he has been running a successful tuning business for a long time. His exciting project vehicles inspire a broad community. JP Performance GmbH reaches 2.55 million subscribers on YouTube, 1.2 million fans follow him on Instagram, 800,000 followers on Facebook and 188,000 followers on TikTok with 1.7 million likes.

With this impressive range, Jean Pierre Kraemer appeals to tuning and car fans of all ages – just like Toyo Tires. "We are very pleased about this new partnership, from which both sides will benefit," concludes Mike Rignall.