News

The largest ever television advertising campaign for the TOYO TIRES brand in Europe launches on Saturday March 24. The Pan-European advertising campaign will be broadcast on Eurosport, Eurosport 2 and Eurosport.com throughout 2012.

In a high profile return to ‘Above the Line’ advertisement, Toyo Tire Europe will be taking the message that the brand is ‘driven to perform’ to the widest audience ever. Advertisement spots will be broadcast around selected sports targeting higher income consumers such as football, tennis, cycling and winter sports.

All advertisement on Eurosport 2 will be centred on live coverage of Bundesliga football. Screenings are scheduled around every live match broadcast over each weekend. Two bursts of advertising covering the tire changing seasons will commence with the first phase between March – May. Live coverage of Bundesliga can be seen across North and Eastern Europe totalling 22 countries from Iceland to Albania.

Over on Eurosport channel, the advertisement will be broadcast to Eurosport’s Outer Europe Package and to Spain. In a campaign running until the end of October, advertisements will be screened in 42 countries.

Supporting the TV broadcasts will be large advertisements on Eurosport.com which will be presented to millions of visitors to this popular sports portal.

“In announcing this major advertising programme, we are setting out a clear message. Our brand stands for excellence; in technology, in development and in the performance of our products.” commented Toyo Tire Europe President, Tamotsu Sakuramoto.

The advertisement itself has never before been screened in Europe. Based on the incredibly successful US advertisement, it takes the theme of TOYO TIRES as a brand which is ‘driven’ or, highly motivated, in everything it does and ultimately is ‘driven to perform’.

The campaign, with a media valued of hundreds of thousands of Euros will reach 51 Million targeted consumers and deliver significantly increased consumer reconition of TOYO TIRES.

Click here to see the ad.