News

As part of its ongoing involvement with top-level football, Toyo Tires has announced that is has decided to renew its successful partnership with Premiership club, Leicester City for the 2015/2016 season.

The partnership of Toyo Tires and Leicester City Football Club will see the Japanese company continue its bold commercial presence at the King Power stadium, while the distinctive blue branding will also be highly visible on the Foxes' first team training wear.

Keishi Inoue, Managing Director of Toyo Tires UK, commented: "Our ongoing partnership with Leicester City continues to provide a fantastic opportunity to grow our brand with this aspirational club, on one of the world's biggest sporting stages - the Premier League. We're really excited to continue working with the club and maturing the relationship to even greater commercial benefit for both parties."

Ian Flanagan, Commercial Director of Leicester City Football Club, commented: "Toyo Tires is a brand that has a strong sporting portfolio and we are delighted to promote their presence in top-flight football. Their UK offices are not far from us, which provides further opportunities for Toyo to engage with our supporters and the Leicestershire community."