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Observe GSi5, the latest studless winter tire from TOYO TIRES premiered in Europe at two shows simultaneiously last week.

Automessen, Oslo and Pneu Expo, Lyon were the venues chosen to introduce Observe GSi5 to the European market. Over 15.000 tire professionals, looking to find out what is new on the market, visited these exhibitions making them the ideal launch platform for the new studless tire.

At both events, Observe GSi5 stole the show with positive comments heaped upon the new tire and preorders being taken by the official distributors.

At Pneu Expo, TOYO TIRES French distributor, Dipropneu presented the tire from their booth immediately opposite the main entrance. Suitable for the more extreme conditions in the alpine areas of France, the tire was discussed at length by interested tire dealers. Observe GSi5 is an ideal tire for those living in the southern part of France where ice and snow are more common but who still need excellent wet and dry grip in winter.

Norwegian distributor, Nordisk Dekk Import, exhibiting at Automessen in Oslo featured the new Observe GSi5 in prime position on their 260m2 booth. With governments acting against the use of studs, the performance of this new studless winter tire is exactly what Scandinavian drivers need for winter safety.

In both cases, custom made, illuminated displays were produced detailing the features of this extraordinary new tire. Visitors could clearly see what makes this new studless tire so effective.

To find out why the new Observe GSi5 studless winter tire is so effective, click here.