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Toyo Tires becomes Official partner of Leicester City Football Club for the 2014/2015 season.

Their partnership with the Foxes gives the Japanese company a considerable presence at the King Power Stadium, Leicester City's home ground. Toyo Tires branding will also now be worn on City’s first team trainingwear.

At the signing, Keishi Inoue, Managing Director of Toyo Tire UK, said: “Our partnership with Leicester City comes at a great time, providing a fantastic opportunity to grow our brand with an aspirational club on one of the world’s biggest sporting stages – the Premier League. We’re really excited about working with the Club and developing a relationship that offers further commercial benefit to both parties as we grow together.”

Leicester City Commercial Director Ian Flanagan added, “Toyo Tires is a brand that already has a strong sporting portfolio and we are delighted to help them further their presence in top-flight football with Leicester City. Their UK offices are based not far from us in Northamptonshire, providing some fantastic opportunities for them to engage with our supporters and the Leicestershire community and to benefit from the feel-good factor generated by the Club’s return to the Premier League.”

Toyo Tires, one of the world’s leading tire manufacturers, operates in over 100 countries globally. Founded in 1945, and headquartered in Osaka, Japan, the company's' core aim is the development and manufacture of high performance products. Toyo Tires offer a wide range of summer and winter tires for cars, vans, SUV and 4x4 vehicles.

For more information on Toyo Tires, visit www.toyotires.eu

For more information on partnerships with Leicester City, contact Mark Davies, Head of New Business on 0116 229 4422 or email mark.davies@lcfc.co.uk.